TY  - BOOK
AU  - Mooi Erik; Sarstedt Marko
AU  - Mooi Erik; Sarstedt Marko
TI  - Concise guide to market research: The progress, data and methods using IBM SPSS statistics
SN  - 9783642125409 (hbk)
U1  - B2T0bX:8B, Q1 
PY  - 2011///
CY  - London
PB  - Springer       
KW  -  Data
KW  -  Economics
KW  -  Market research
KW  -  Statistics
KW  - Operational Research
N1  - Include bibliographical references; Index 303-307p
ER  -