McDonald Malcolm Marketing A complete guide McDonald Malcolm; Christopher Martin - Hampshire Palgrave Macmillan 2003 - xxv, 556p. cm. ISBN: 033399437X 704.63 Standard No.: 84333 Source: 2213, 31/03/2006, Bharat Scientific Syndicate Textual Subjects--Topical Terms: ECONOMICSMARKETING Dewey Class. No.: X:51g, P3