TY  - BOOK
AU  - Assael Henry
TI  - Consumer behavior :  A strategic approach (Indian adaptation)
SN  - 8177225219
U1  - X:321:(SN1), P5 
PY  - 2005///
CY  - New Delhi
PB  - Biztantra India      
KW  -  CONSUMERS
KW  -  ECONOMICS
KW  - BEHAVIOURISM
ER  -