TY  - BOOK
AU  - Sharma Sangeeta
AU  -  Singh Raghuvir
TI  - Advertising:  Planning and implementation
SN  - 9788120329737 (pbk)
U1  - X:513, P9 
PY  - 2009///
CY  - New Delhi
PB  - PHI Learning Pvt. Ltd. India   
KW  - ECONOMICS
ER  -