Tull Donald S. <br/><br/>
Marketing research    Measurement and mothods 
Tull Donald S.; Hawkins Del I. 
 - 6th 
 - New Delhi  Prentice Hall of India India     1993 
 - 863p. Glossary and Index  cm. 
<br/><br/><label>ISBN: </label>8120309618  350 
<br/><br/><label>Standard No.: </label>84034 
<br/><br/><label>Source: </label> 11199, 29/03/2006, Govinda Book House  Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/> ECONOMICS<br/> MARKETING<br/>RESEARCH
<br/><br/><label>Dewey Class. No.: </label>X:51:f, N3