Gupta Ruchi <br/><br/>
Advertising    Principles and practice 
Gupta Ruchi 
 - New Delhi  S.Chand & Company India      2012 
 - xi,402p.  cm. 
<br/><br/><label>ISBN: </label>812194001X (pbk) 
<br/><br/><label>Standard No.: </label>17889 
<br/><br/><label>Source: </label> Gift, 26/05/2015,  Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ECONOMICS
<br/><br/><label>Dewey Class. No.: </label>X:513, Q2