McCarthy E. Jerome <br/><br/>
Basic marketing    A global managerial approach 
McCarthy E. Jerome; Perreault William D. 
 - 15th 
 - New Delhi  Tata McGraw Hill India      2005 
 - 793p.+G.12  cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/><label>ISBN: </label>0070594104  395 
<br/><br/><label>Standard No.: </label>84006 
<br/><br/><label>Source: </label> 11199, 29/03/2006, Govinda Book House  Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/> ECONOMICS<br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>X:51, P5