TY  - BOOK
AU  - Peter J. Paul
AU  -  Olson Jerry C.
TI  - Consumer behavior and marketing strategy
SN  - 0070601585
U1  - X:321:(SN1), P5 
PY  - 2005///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Company Limited India 
KW  -  BEHAVIOURISM
KW  - CONSUMPTION (ECONOMICS)
ER  -