TY  - BOOK
AU  - Cateora Philip R.
AU  -  Graham John L.
TI  - International marketing
T2  - McGraw- Hill/Irwin Series in Marketing
SN  - 0070598797
U1  - X:51.1, P6 
PY  - 2006///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Limited India  
KW  - MARKETING
ER  -