Cespedes Frank V <br/><br/>
Managing marketing linkages 
Cespedes Frank V 
 - New Jersey   Prentice- Hall USA       1996 
 - 403p.  cm. 
<br/><br/><label>ISBN: </label>013234923X 
<br/><br/><label>Standard No.: </label>17572 
<br/><br/><label>Source: </label> Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/> ECONOMICS<br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>X:51, N6