TY  - BOOK
AU  - Mitchell Andrew A. Ed.
TI  - Advertising exposure , memory, and choice
T2  - Adertising and consumer Psychology : A series by the society for consumer psychology
SN  - 0805806857 (hbk)
U1  - X:513, P9 
PY  - 2009///
CY  - New Jersey 
PB  - Psychology Press U.S.A     
KW  - ECONOMICS
ER  -