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Building brand value:five steps to building powerful brand Parameswaran M G by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi New Delhi, Tata McGraw Hill 2006
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:512 P6.

2.
DRAFTFCB+ULKA Brand building advertising Parameswaran M G; Medh K by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi New Delhi, Tata McGraw Hill 2011
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:513 Q1.