000 00685nam a2200229Ia 4500
005 20241129115851.0
008 241129s9999||||xx |||||||||||||| ||und||
020 _a9780367819798
037 _aTB
040 _aSDCL
_beng
_cSDCL
041 _aeng
_2eng
084 _aX:51:(D), R2
_qSDCL
100 _aVerhoef Peter C.; Kooge Edwin; Walk Natasha; Wieringa Jaap E.
_9728537
245 0 _aCreating value with data analytics in marketing : Mastering data science
250 _a2nd
260 _aLondon
_bRoutledge
_c2022
300 _axxii,314p.
365 _aGBP
_b39.99
650 _aOperational Research
942 _cTB
_hX:51:(D), R2
999 _c1232355
_d1232355