000 00500nam a2200181Ia 4500
005 20250326125218.0
008 250326s9999 xx 000 0 und d
037 _aTextbook
040 _aFMSL
_beng
_cFMSL
041 _aeng
_2eng
084 _aX:513:f K3
_qFMSL
100 _aLucas D
_9738667
245 0 _aMeasuring advertising effectiveness
_cLucas D; Britt S H
260 _aNY
_bNY, McGraw-Hill
_c1963
300 _a399p
942 _cTB
_hX:513:f K3
999 _c1277033
_d1277033