000 00583nam a2200193Ia 4500
005 20250326140417.0
008 250326s9999 xx 000 0 und d
020 _a0-7494-3593-3
037 _aTextbook
040 _aFMSL
_beng
_cFMSL
041 _aeng
_2eng
084 _aX:513 P1
_qFMSL
100 _aKapferer J N
_9350706
245 0 _aRe-inventing the Brand:can top brands survive the new market realities?
_cKapferer J N
260 _aUnited Kingdom
_bUnited Kingdom, Kogan Page
_c2001
300 _a234p
942 _cTB
_hX:513 P1
999 _c1285661
_d1285661