000 00470nam a2200169Ia 4500
005 20250326140936.0
008 250326s9999 xx 000 0 und d
037 _aTextbook
040 _aFMSL
_beng
_cFMSL
041 _aeng
_2eng
084 _aX:51 N8
_qFMSL
100 _aShaw R
_986207
245 0 _aImproving marketing effectiveness
_cShaw R
260 _aLondon
_bLondon, Profile books ltd.
_c1998
942 _cTB
_hX:51 N8
999 _c1287970
_d1287970