000 00535nam a2200193Ia 4500
005 20250326141208.0
008 250326s9999 xx 000 0 und d
020 _a0-02-900101-3
037 _aTextbook
040 _aFMSL
_beng
_cFMSL
041 _aeng
_2eng
084 _aX:512 N1
_qFMSL
100 _aAakar Davide A.
_9743910
245 0 _aManaging brand equity.
_cAakar Davide A.
260 _aNew York
_bNew York, Free press .
_c1991
300 _axiii,299.
942 _cTB
_hX:512 N1
999 _c1289161
_d1289161