000 00555nam a2200193Ia 4500
005 20250326141923.0
008 250326s9999 xx 000 0 und d
037 _aTextbook
040 _aFMSL
_beng
_cFMSL
041 _aeng
_2eng
084 _aX:513 N5
_qFMSL
100 _aDutka S
_9745274
245 0 _aDAGMAR: Defining advertising goals for measured advertising results
_cDutka S
250 _a2
260 _aNew York
_bNew York, NTC Publishing Group
_c1995
300 _a129p
942 _cTB
_hX:513 N5
999 _c1292610
_d1292610