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037 _aTextbook
040 _aFMSL
_beng
_cFMSL
041 _aeng
_2eng
084 _aX:512 N0;1
_qFMSL
100 _aSengupta S
245 0 _aBrand positionning :stragies for comptitive advantage.
_cSengupta S
260 _aNew Delhi
_bNew Delhi, Tata McGraw-Hill
_c1990
300 _a309p
942 _cTB
_hX:512 N0;1
999 _c1295473
_d1295473