| 000 | 00566nam a2200193Ia 4500 | ||
|---|---|---|---|
| 005 | 20250326143330.0 | ||
| 008 | 250326s9999 xx 000 0 und d | ||
| 020 | _a0-02-900101-3 | ||
| 037 | _aTextbook | ||
| 040 |
_aFMSL _beng _cFMSL |
||
| 041 |
_aeng _2eng |
||
| 084 |
_aX:513.73 N1;2 _qFMSL |
||
| 100 |
_aAaker D A _9317126 |
||
| 245 | 0 |
_aManaging brand equity : capitalizing on the value of a brand name _cAaker D A |
|
| 260 |
_aNew York _bNew York, Free _c1991 |
||
| 300 | _a298p | ||
| 942 |
_cTB _hX:513.73 N1;2 |
||
| 999 |
_c1299120 _d1299120 |
||