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020 _a0-19-569168-7
037 _aTextbook
040 _aFMSL
_beng
_cFMSL
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_2eng
084 _aX:51 P7
_qFMSL
100 _aWest D
_9749391
245 0 _aStrategic marketing : creating competitive advantage
_cWest D And Others
260 _aNew Delhi
_bNew Delhi, Oxford University press
_c2007
300 _a517p
365 _b1925
650 _aMarketing
942 _cTB
_hX:51 P7
999 _c1303123
_d1303123