000			01376nam a2200229 4500
005			20250402154348.0
008			250402b |||||||| |||| 00| 0 eng d
020			_a9781032780870
037			_cTextual
040			_aRTL _cRTL
084			_aX:511-8 R4 _qRTL
100			_aAggarwal, Ashita
245			_aBrands and Branding: strategy to build and nurture brands
260			_aLondon _bRoutledge _c2024
300			_axv, 296p. _bIncludes index
520			_aThis volume examines the importance of strategic brand imaging and brand management. It covers the fundamentals of launching, growing, leveraging, and managing brands in a global context, the strategic decisions related to brand building, and the integration of the 4Ps in implementing the brand strategy. The book presents a practical perspective on building brands through social media and using artificial intelligence technologies. Readers will get a clear introductory understanding about the role of consumer behavior, the research methods that every brand manager must be familiar with, brand architecture, portfolio, brand equity, and valuation.
650			_aAsian Studies
650			_aBusiness, Management and Marketing _9751602
650			_aMarketing Communications _9751763
700			_aCommuri, Suraj _eCo- author _9751764
942			_2CC _n0 _cTB _hX:511-8 R4
999			_c1308405 _d1308405