000 01093nam a2200349Ia 4500
003 OSt
005 20220912144614.0
006 a|||||r|||| 00| 0
007 ta
008 220909b |||||||| |||| 00| 0 eng d
020 _a9788120314757 (pbk)
020 _aSL01536518
024 _a172521
037 _b4577, 27/02/2012, Raj Kiran Book Agency
037 _cTextual
040 _aCSL
_beng
_cCSL
041 _aeng
082 _aB2T0bX:8B, N2;3-;5
100 _aLilien Gary L; Kotler Philip; Moorthy K Sridhar
245 0 _cLilien Gary L; Kotler Philip; Moorthy K Sridhar
_aMarketing models
260 _aNew Jersey
_b Prentice Hall of India
_c1992
300 _axv; 803p.
500 _aBibliography 717-778p.; Index 779-785p.
650 _a Consumer behavior
650 _a Marketing models
650 _a Price
650 _a Product
650 _aOperational Research
700 _aLilien Gary L; Kotler Philip; Moorthy K Sridhar
942 _hB2T0bX:8B, N2;3-;5
_cTEXL
_2CC
999 _c13362
_d13362