| 000 | 01033nam a2200229Ia 4500 | ||
|---|---|---|---|
| 005 | 20250605165046.0 | ||
| 008 | 008 250516s9999 xx 000 0 eng d | ||
| 020 | _a9781032373720 | ||
| 040 |
_aSDCL _beng _cSDCL |
||
| 041 |
_aeng _2eng |
||
| 084 |
_aX:513 R4 _qSDCL |
||
| 100 |
_aBusche, Laura _9810148 |
||
| 245 | 0 |
_aBrand psychology : _bThe art and science of building strong brands |
|
| 260 |
_aNew York : _bRoutledge, _c2024. |
||
| 300 | _axii, 384p. | ||
| 365 |
_aUKP _b35.99 |
||
| 520 | _a"Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated" | ||
| 650 |
_aBranding (Marketing) -- Psychological aspects _9811972 |
||
| 650 |
_aProduct management -- Psychological aspects _9811973 |
||
| 650 |
_a Product management-Psychological aspects _9811974 |
||
| 942 |
_cTEXL _2CC _n0 |
||
| 999 |
_c1430672 _d1430672 |
||