000			00970nam a2200193 4500
005			20251008151322.0
008			251008b |||||||| |||| 00| 0 eng d
020			_a9783031393587
037			_cTextual
040			_aRTL _cRTL
084			_qRTL
100			_aMutum, Dilip S. _9847737
245			_aConsumers, society and marketing: A sustainability perspective
260			_aSwitzerland _bSpringer _c2023
300			_axvii, 174 p. _bIncludes bibliographical reference and index
520			_aEnvironment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability. The study of the interface between consumers, society, and marketing is crucial for understanding the complex interactions between individuals and the products and services they consume and the resulting implications.
700			_aGhazali, Ezlika M. _eCo-author _9847738
942			_2CC _n0 _cTEXL
999			_c1464650 _d1464650