000			01418nam a22002177a 4500
005			20251011111028.0
008			251011b |||||||| |||| 00| 0 eng d
020			_a9780198077022
040			_aRTL _cRTL
084			_aX:51.1 Q4/TD _qRTL
100			_aJoshi, Rakesh Mohan _9848094
245			_aInternational Marketing
250			_a2nd
260			_aNew Delhi _bOxford University Press _c2014
300			_axxv, 751 p _bIncludes bibliographical references and index
520			_aInternational Marketing, Second Edition is an exhaustive textbook designed to cater to the syllabi requirements of management students. Written in a student-friendly style, the book takes a detailed look at the domain of international marketing. This would give readers keen insights into overseas markets. The text provides comprehensive coverage of all the basic aspects of international marketing. Coupled with ample coverage of topics and a wide variety of examples, exhibits, and illustrations, the book goes on to develop managerial acumen in students. Beginning with an overview of international marketing concepts, the book discusses in detail the identification of emerging marketing opportunities, the environment, decision-making processes, and entry mode
650			_aMarketing _9848095
650			_aManagement _9848096
650			_aInternational Marketing _9848097
942			_2CC _cTB _hX:51.1 Q4/TD _n0
999			_c1464675 _d1464675