000			00958nam a2200193 4500
005			20251106161607.0
008			251106b |||||||| |||| 00| 0 eng d
020			_a9789357460897
037			_cTextual
040			_aRTL _cRTL
084			_qRTL
100			_aAaker, David _9850355
245			_aThe future of purpose-driven branding: Signature programs that impact & inspire both business and society
260			_aNew Delhi _bWiley India pvt. ltd. _c2023
300			_axviii, 270 p. _bIncludes bibliographical reference and index
520			_aToday's firms need a social effort that is serous and impactful to be relevant. It's not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering-the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.
700			_aJain, Varsha _eCo-author _9850356
942			_2CC _n0 _cTEXL
999			_c1465159 _d1465159