| 000 | 01073nam a2200205 4500 | ||
|---|---|---|---|
| 005 | 20251107100426.0 | ||
| 008 | 251107b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9789354243370 | ||
| 037 | _cTextual | ||
| 040 |
_aRTL _cRTL |
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| 084 | _qRTL | ||
| 100 |
_aKotabe, Masaaki _9850395 |
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| 245 | _aInternational marketing: An Indian adaptation | ||
| 260 |
_aNew Delhi _bWiley India Pvt. Ltd. _c2021 |
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| 300 |
_axxxii, 721 p. _bIncludes bibliographical reference and index |
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| 520 | _anternational Marketing, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve overall corporate goals. | ||
| 700 |
_aHelsen, Kristiaan _eCo-author _9850396 |
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| 700 |
_aMaheshwari, Prateek _eCo-author _9850397 |
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| 942 |
_2CC _n0 _cTEXL |
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| 999 |
_c1465161 _d1465161 |
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