| 000 | 01062nam a2200181 4500 | ||
|---|---|---|---|
| 005 | 20251107113802.0 | ||
| 008 | 251107b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781412987301 | ||
| 037 | _ctextual | ||
| 040 |
_aRTL _cRTL |
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| 084 | _qRTL | ||
| 100 |
_aHill, Mark E. _9850408 |
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| 245 | _aMarketing strategy: The thinking involved | ||
| 260 |
_aNew Delhi _bSage publication India Pvt. Ltd. _c2013 |
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| 300 |
_axxiv, 335 p. _bIncludes bibliographical reference and index |
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| 520 | _aAn innovative text that promotes the idea that effective marketing thinking leads to successful marketing strategy. The bookâ²s theories go beyond simply introducing the reader to concepts in the field by providing tools and methods to develop marketing thinking and questioning skills that will help with application of real-life marketing strategies. As the chapters progress, the thinking/questioning develops toward higher levels and more specialized inquiry, helping readers acquire the skills needed in the practice of marketing. | ||
| 942 |
_2CC _n0 _cTEXL |
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| 999 |
_c1465167 _d1465167 |
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