000			01133nam a2200205 4500
005			20251117112444.0
008			251117b |||||||| |||| 00| 0 eng d
020			_a9789363866447
037			_cTextual
040			_aRTL _cRTL
084			_qRTL
100			_aKotler, Philip _9851558
245			_aMarketing 6.0: The future in immersive
260			_aNew Delhi _bWiley India Pvt. Ltd. _c2025
300			_a247 p. _bIncludes bibliographical reference and index
520			_aRediscover the fundamentals of marketing along with the rise of metamarketing from the best in the businessIn Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
700			_aKartajaya, Hermawan _eCo-author _9851559
700			_aSetiawan, Iwan _eCo-author _9851560
942			_2CC _n0 _cTEXL
999			_c1465416 _d1465416