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008 251208b |||||||| |||| 00| 0 eng d
020 _a9781009422291
037 _cTextual
040 _aRTL
_cRTL
084 _qRTL
100 _aDhami, Sanjit
_9855253
245 _aPrinciples of behavioral economics: Microeconomics & human behavior
260 _aNew Delhi
_bCambridge University Press
_c2025
300 _axxvii, 670 p.
_bIncludes bibliographical reference and index
520 _aPrinciples of Behavioral Economics, written by an acknowledged leader in the field, provides a comprehensive introduction to one of the most exciting areas of modern economics. It demonstrates how models of economic theory can be enriched by using interdisciplinary insights from psychology, sociology, evolutionary biology, and neuroscience to build the basis for a more empirically supported set of economic principles. Unique in its level of rigor and lucidity, the book highlights the important link between theoretical and empirical economics by demonstrating the usefulness of a range of data sources such as observational data, lab data, survey data, and neuroeconomic data. This field-defining textbook argues that behavioral economics is not just a supplement to mainstream economics.
942 _2CC
_n0
_cTEXL
999 _c1466033
_d1466033