000 01137nam a2200193 4500
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008 251211b |||||||| |||| 00| 0 eng d
020 _a9780691182698
037 _cTextual
040 _aRTL
_cRTL
084 _qRTL
100 _aKreps, David M.
_9855897
245 _aMicroeconomics for managers
250 _a2nd
260 _aPrinceton
_bPrinceton University Press
_c2019
300 _axvi, 498 p.
_bIncludes bibliographical reference and index
520 _aThis is a thoroughly revised and substantially streamlined new edition of a leading textbook that shows MBA students how understanding economics can help them make smarter and better-informed real-world management decisions. David Kreps, one of the world’s most influential economists, has developed and refined Microeconomics for Managers over decades of teaching at Stanford’s Graduate School of Business. Stressing game theory and strategic thinking and driven by in-depth, integrated case studies, the book shows future managers how economics can provide practical answers to critical business problems.
942 _2CC
_n0
_cTEXL
999 _c1466202
_d1466202