000 01093nam a2200193 4500
005 20260106145916.0
008 260106b |||||||| |||| 00| 0 eng d
020 _a9781041034094
037 _cTextual
040 _aRTL
_cRTL
084 _qRTL
100 _aChaudhary, Prashant
_9862272
245 _aSelling and negotiation skills: A pragmatic approach
250 _a2nd
260 _aLondon
_bRoutledge
_c2025
300 _axv, 322 p.
_bIncludes bibliographical reference and index
520 _aThis book offers a comprehensive guide to mastering essential selling and negotiation skills, giving a competitive advantage in today’s challenging business environment. It covers a wide range of negotiation strategies, tactics, and styles that are compatible with emerging business models and technologies. With businesses adapting to shifting consumer behaviour, the book focuses on sustainable, future-ready selling and negotiation approaches. Richly illustrated with real-life examples and business cases, it makes complex concepts easy to understand.
942 _2CC
_n0
_cTEXL
999 _c1467061
_d1467061