| 000 | 01164nam a2200205 4500 | ||
|---|---|---|---|
| 005 | 20260109150534.0 | ||
| 008 | 260109b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781944660598 | ||
| 037 | _cTextual | ||
| 040 |
_aRTL _cRTL |
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| 084 | _qRTL | ||
| 100 |
_aWirtz, Jochen _9863462 |
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| 245 | _aServices marketing: People technology strategy | ||
| 250 | _a9th | ||
| 260 |
_aNew Jersey _bWorld Scientific _c2023 |
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| 300 |
_axvii, 664 p. _bIncludes bibliographical reference and index |
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| 520 | _aServices Marketing: People, Technology, StrategyB is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples. This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view. | ||
| 700 |
_aLovelock, Christopher _eCo-author _9863463 |
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| 942 |
_2CC _n0 _cTEXL |
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| 999 |
_c1467429 _d1467429 |
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