| 000 | 00960nam a2200193 4500 | ||
|---|---|---|---|
| 005 | 20260115115637.0 | ||
| 008 | 260115b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781529680430 | ||
| 037 | _cTextual | ||
| 040 |
_aRTL _cRTL |
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| 084 | _qRTL | ||
| 100 |
_aHanlon, Annmarie _9875795 |
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| 245 | _aDigital marketing: Strategy, planning & disruption | ||
| 250 | _a3rd | ||
| 260 |
_aNew Delhi _bSage India _c2025 |
||
| 300 |
_axvii, 468 p. _bIncludes bibliographical reference and index |
||
| 520 | _aYour complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management. This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities. It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing. | ||
| 942 |
_2CC _n0 _cTEXL |
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| 999 |
_c1474551 _d1474551 |
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