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020 _a9780511488726
037 _aEBOOK
040 _aCRL
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_cCRL
041 _aeng
_2eng
084 _qCRL
100 _aFarris/Moore
_9893460
245 4 _aThe Profit Impact of Marketing Strategy Project
260 _bCambridge University Press
260 _bCambridge University Press
260 _c2004
650 _aManagement
_9893461
856 _uhttps://doi.org/10.1017/CBO9780511488726
942 _cEBOOK
999 _c1488433
_d1488433