000 00629nam a2200265Ia 4500
005 20260121165138.0
008 008 260114s9999 xx 000 0 eng d
020 _a9781349949946
037 _aEBOOK
040 _aCRL
040 _beng
040 _cCRL
041 _2eng
041 _aeng
084 _qCRL
100 _aJan-Benedict Steenkamp
_91048091
245 0 _aGlobal Brand Strategy
260 _bSpringer
260 _bSpringer
260 _c2017
856 _uhttps://link.springer.com/openurl?genre=book&isbn=978-1-349-94994-6
942 _cEBOOK
999 _c1613816
_d1613816