| 000 | 00860nam a2200265Ia 4500 | ||
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| 003 | OSt | ||
| 005 | 20220925171130.0 | ||
| 006 | a|||||r|||| 00| 0 | ||
| 007 | ta | ||
| 008 | 220923b |||||||| |||| 00| 0 eng d | ||
| 020 |
_a9783540253602 _c1984.48 |
||
| 037 |
_bBBS/206, 11/12/2007, Better Book Service _cGeneral Book |
||
| 040 |
_aRTL _cRTL _beng |
||
| 041 |
_2eng _aeng |
||
| 082 | _aX:511-8, P6 | ||
| 100 |
_aKOTLER Philip _922538 |
||
| 245 | 0 |
_cKOTLER Philip; PFOERTSCH Waldemar _aB2B brand management _b With the co-operation of Ines Michi. |
|
| 260 |
_aBerlin _bSpringer _c2006 |
||
| 300 |
_axvi, 357p _ccm. |
||
| 500 | _aBibliography: p 331-41 | ||
| 650 | _aCommerce | ||
| 700 |
_a PFOERTSCH Waldemar _9238515 |
||
| 942 |
_hX:511-8, P6 _cGB _2CC |
||
| 999 |
_c481762 _d481762 |
||