| 000 | 00795nam a2200253Ia 4500 | ||
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| 003 | OSt | ||
| 005 | 20220925181732.0 | ||
| 006 | a|||||r|||| 00| 0 | ||
| 007 | ta | ||
| 008 | 220923b |||||||| |||| 00| 0 eng d | ||
| 037 | _cGeneral Book | ||
| 040 |
_aRTL _cRTL _beng |
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| 041 |
_2eng _aeng |
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| 082 | _aX:513, M8/TD1 | ||
| 100 |
_aPatti Charles H _9254619 |
||
| 245 | 0 |
_cPatti Charles H; Frazer Charles F _aAdevrtising _b A decision making approach. |
|
| 260 |
_aChicago _bDryden Press _c1988 |
||
| 300 |
_axxx,590p _ccm. |
||
| 490 | _aDryden Press Series in Marketing | ||
| 500 | _aBibliography chapterwise; Appendix: P 527-65; Glossary: P 567-76 | ||
| 700 |
_a Frazer Charles F _9254620 |
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| 942 |
_hX:513, M8/TD1 _cGB _2CC |
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| 999 |
_c500114 _d500114 |
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