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| 008 | 220923b |||||||| |||| 00| 0 eng d | ||
| 020 | _a0030600499 | ||
| 037 | _cGeneral Book | ||
| 040 |
_aRTL _cRTL _beng |
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| 041 |
_2eng _aeng |
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| 082 | _aX:513, K9;M2/TD3 | ||
| 100 |
_aDunn S Watson _9170280 |
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| 245 | 0 |
_cDunn S Watson; Barban Arnold M _aAdvertising _b Its role in modern marketing |
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| 250 | _a5 | ||
| 260 |
_aChicago _bDryden Press _c1982 |
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| 300 |
_axxi,710p. _ccm. |
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| 490 | _aDryden Press Series in Marketing | ||
| 500 | _aBibliography: p 691 | ||
| 650 | _aAdvertising | ||
| 700 | _a Barban Arnold M | ||
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_hX:513, K9;M2/TD3 _cGB _2CC |
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