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_b5114, 26/09/2013, RAJKIRAN BOOK AGENCY _cGeneral Book |
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_aRTL _cRTL _beng |
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_2eng _aeng |
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| 082 | _aX:513, P4;Q3/TD | ||
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_aBELCH George E. _9305242 |
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_cBELCH George E.; BELCH Michael A.; PURANI Keyoor _aAdvertising and promotion _b An integrated marketing communications perspective |
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| 250 | _a9th | ||
| 260 |
_a New Delhi _bMcGraw Hill _c2013 |
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| 300 |
_axliii,1016p. _ccm. |
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| 490 | _aTexts in Statistical Science | ||
| 500 | _aBibliography: p 607-39 | ||
| 700 |
_a BELCH Michael A. _9305243 |
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| 700 |
_a PURANI Keyoor _9305244 |
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_hX:513, P4;Q3/TD _cGB _2CC |
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