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_bRKBA/06-07/3008, 12/12/2007, RAJKIRAN BOOK AGENCY _cGeneral Book |
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_aRTL _cRTL _beng |
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_2eng _aeng |
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| 082 | _aX:513, P4 | ||
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_aTellis Gerald J _9296211 |
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_cTellis Gerald J _aEffective advertising _b Understanding when, how. and why advertising works |
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_a New Delhi _bResponse Books _c2004 |
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| 650 | _aCommerce | ||
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