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| 007 | ta | ||
| 008 | 220923b |||||||| |||| 00| 0 eng d | ||
| 020 | _a0074624016 | ||
| 037 | _cGeneral Book | ||
| 040 |
_aRTL _cRTL _beng |
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| 041 |
_2eng _aeng |
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| 082 | _aX:511.2.N9, NO | ||
| 100 |
_aSENGUPTA Subroto _9310729 |
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| 245 | 0 |
_cSENGUPTA Subroto _aBrand positioning _b Strategies for competitive advantage. |
|
| 260 |
_a New Delhi _bTata McGraw Hill _c1990 |
||
| 300 |
_axix; 299p. _ccm. |
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| 500 | _aBibliography chapterwise; Appendix : p 288-91 | ||
| 650 |
_aMarketing _915998 |
||
| 942 |
_hX:511.2.N9, NO _cGB _2CC |
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| 999 |
_c614651 _d614651 |
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