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| 037 | _cTextual | ||
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_aSDCL _cSDCL _beng |
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_aKim W Chan _9462343 |
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_cKim W Chan; Mauborgne Renu _aBlue ocean strategy _bHow to create uncontested market space and make the competition irrelevant. |
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_aBoston _bHarvard Business School Press _c2005 |
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| 650 | _aMarketing | ||
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_a Mauborgne Renu _9462344 |
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