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008			220909b |||||||| |||| 00| 0 eng d
020			_a9788131767160
037			_cTextual
040			_aCSL _beng _cCSL
041			_aeng
084			_aB2T0bX:8B P6;Q3;19 _qCSL
245		0	_c/ by Philip Kotler _aMarketing management _b: A south asian perspective
250			_a14th
260			_aDelhi : _bPearson, _c2013.
300			_axxv, 596p. _b: col. ill.
500			_aAppendix A-1-13p.; Glossary G-1-9p.; Index I-1-20p.
520			_aKey Features: * Brand new chapter-opening vignettes that can serve as great classroom discussion starters. * Updated and revised Marketing Memo and Marketing Insight boxes that provide in-depth insights into the practical aspects of marketing and discuss the challenges and opportunities unique to rural markets in South Asia. * Many new in-text cases, in addition to Marketing Excellence cases at the end of each chapter. * Dramatic changes in the current marketing environment addressed through subsections on issues such as marketing during economic downturns, the rise
650			_a Analyzing business markets _9851657
650			_a Scanning the marketing _9851658
650			_aCreating customer value _9851659
700			_aKotler, Philip _eauthor _9851660
942			_hB2T0bX:8B P6;Q3;19 _cTEXL _2CC _n0
999			_c7976 _d7976