@book{1849783,
	author = {Malhotra Suzanee Au.; Jain Abhay Gu.; Jain Sanjay K. Gu. and University of Delhi. Faculty of Commerce and Business Studies. Deptt. of commerce},
	title = {Brand Love, its Antecedents and Consequences: An Empirical Study with Reference to Hedonic and Utilitarian Products},
	year = {2022}
}