Challenging the big brands : how new brands win market share with innovative design Evans J; Cullen C D
Material type:
TextLanguage: English Publication details: USA USA, Rockport 2004Description: 176pISBN: - 1-59253-093-1
- X:512 P4
Textbook
| Item type | Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
Textbook
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Faculty of Management Library | Faculty of Management Library | X:512 P4 (Browse shelf(Opens below)) | Available | ML1350640 |
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