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Marketing research

By: Contributor(s): Material type: TextTextPublication details: New Delhi Wiley India pvt ltd. 2024Description: xvii, 610 p. Includes bibliographical reference and indexISBN:
  • 9788126577125
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Summary: Gopal Das is an Associate Professor of Marketing at IIM Bangalore. Gopal has more than 10 years of teaching and/or research experience in Marketing and Data analytics. He has conducted several management development programmes on Research Methodology, Marketing Research, and Data Analytics using statistical packages, such as SPSS, AMOS, SAS, MINITAB, and R. He has been awarded and appreciated for his contributions to management study. He has won gold medal for the best “Outstanding Doctoral Management Student Awards (2012)” organized by AIMS International held at the IIM Bangalore.
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Textual Textual Ratan Tata Library Ratan Tata Library Available RT1585302

Gopal Das is an Associate Professor of Marketing at IIM Bangalore. Gopal has more than 10 years of teaching and/or research experience in Marketing and Data analytics. He has conducted several management development programmes on Research Methodology, Marketing Research, and Data Analytics using statistical packages, such as SPSS, AMOS, SAS, MINITAB, and R. He has been awarded and appreciated for his contributions to management study. He has won gold medal for the best “Outstanding Doctoral Management Student Awards (2012)” organized by AIMS International held at the IIM Bangalore.

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