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Marketing strategy: The thinking involved

By: Material type: TextTextPublication details: New Delhi Sage publication India Pvt. Ltd. 2013Description: xxiv, 335 p. Includes bibliographical reference and indexISBN:
  • 9781412987301
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Summary: An innovative text that promotes the idea that effective marketing thinking leads to successful marketing strategy. The book′s theories go beyond simply introducing the reader to concepts in the field by providing tools and methods to develop marketing thinking and questioning skills that will help with application of real-life marketing strategies. As the chapters progress, the thinking/questioning develops toward higher levels and more specialized inquiry, helping readers acquire the skills needed in the practice of marketing.
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Textual Textual Ratan Tata Library Ratan Tata Library Available RT1528504

An innovative text that promotes the idea that effective marketing thinking leads to successful marketing strategy. The book′s theories go beyond simply introducing the reader to concepts in the field by providing tools and methods to develop marketing thinking and questioning skills that will help with application of real-life marketing strategies. As the chapters progress, the thinking/questioning develops toward higher levels and more specialized inquiry, helping readers acquire the skills needed in the practice of marketing.

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