Adevrtising Patti Charles H; Frazer Charles F A decision making approach.
Material type:
TextLanguage: English Series: Dryden Press Series in MarketingPublication details: Chicago Dryden Press 1988Description: xxx,590p cmDDC classification: - X:513, M8/TD1
| Item type | Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
General Books
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Ratan Tata Library | Ratan Tata Library | X:513 M8/TD1 (Browse shelf(Opens below)) | Available | RT1004947 |
Bibliography chapterwise; Appendix: P 527-65; Glossary: P 567-76
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